Rapid Rise! Ayasan Indonesia Revolutionizes Home Services Across Southeast Asia
Rapid Rise! Ayasan Indonesia Revolutionizes Home Services Across Southeast Asia
Blog Article
Explosive Growth! Ayasan Indonesia Leads the Way in Home Services in Southeast Asia
Ayasan Indonesia, a Japanese company headquartered in Jakarta, Indonesia (led by CEO Kotaro Ise), is experiencing unprecedented success in the Southeast Asian market. The company delivers a diverse array of home services, from housekeeping to nanny services, and has amassed a customer base exceeding a million since its inception. Notably, Ayasan has doubled its user base in the past two years and is aggressively expanding across nine countries in Southeast Asia.
The Southeast Asian cleaning service Indonesia home services market is assessed at approximately USD 15 billion, with the housekeeping industry flourishing at an annual rate of 15%, and the babysitting market reaching $3 billion in value. In this fast-growing market, Ayasan capitalizes on premium-quality Japanese standards and a innovative personnel model to steadily increase its market share.
“Our strength lies in combining Japanese precision with regional knowledge with a broad pool of talent across Asia,” says Kotaro Ise, founder and CEO. With extensive experience at Walt Disney and Marriott International, Ise established Ayasan Indonesia in 2013 with the vision of “empowering blue-collar professionals.” Today, the company has expanded to include over tens of thousands of specialized staff members.
Ayasan’s impressive expansion is fueled by an bold market penetration strategy. Beyond its base in Jakarta and upcoming projects to Bali, the company is also offering solutions in Japan, Thailand, Vietnam, and Laos. By 2025, Ayasan aims to operate in nine countries, including Singapore, Malaysia, Cambodia, and the Philippines.
In addition to residential services, Ayasan has built a strong track record in cleaning service Jakarta corporate services, with over 1,000 clients including FedEx, lululemon, Coca-Cola, and Canon. Recently, demand from government offices and new ventures such as FlashExpress and Gowabi has been growing steadily.
“I am certain that even in the age of AI, the importance of human-centered services will never diminish,” asserts Ise. The company prides itself on an in-house IT engineering team and is working on an AI-driven solution. Furthermore, Ayasan is planning global outreach, including worker placement overseas, positioning itself as a key contender in Southeast Asia’s home services market.
Aiming for further accelerated growth, Ayasan is in discussions about collaborations with financial backers for its next growth stage. With the Southeast Asian home services market forecasted to grow beyond $30 billion by 2030, the company’s future developments are drawing widespread interest.
Company Overview
● Company Name: Ayasan Indonesia
● Headquarters: Located in Jakarta, Indonesia
● Incorporated: January 2013
● CEO: Kotaro Ise
Contact Information
● Phone: +62-878-1999-9193
● WhatsApp: +62-878-1999-9193
● Email: support@ayasan-indonesia.com
● Website: https://www.ayasan-indonesia.com/?ln=en